We’re Recruiting! Food For the Spirit Invites Black Farmers in the Genesee Valley Region to Participate in a Collective Marketing Campaign

This Fall 2021, Food for the Spirit is recruiting five Black farmers in the Genesee Valley Region to develop a collective marketing campaign for their farms and farm products.

We want to let the world know about the beautiful work Black farmers are doing in this region and connect the farmers with new values aligned markets and consumers for greater prosperity!

Why collective marketing?

Throughout history, marginalized people have found power in coming together in collective action. This means sharing resources and knowledge, amplifying each other’s work, and finding what we have in common in a world that makes us feel apart.

Why the Genesee Valley Region?

First, big thanks to the Genesee Valley Regional Market Authority and New York State Department of Agriculture and Markets who are supporting this project. Second, we want to make sure the work Black farmers are doing in this part of New York State is seen, recognized, and connected to resources.

Is this for me?

You are eligible to participate if you identify as Black (from African American ancestry) and either farm or sell your products within any of these nine counties of the Genesee Valley Region: Genesee, Livingston, Monroe, Ontario, Orleans, Steuben, Wayne, Wyoming, and Yates.

How can I get involved?

Contact Emilie Miyauchi at emilie (@) foodforthespirit.org for more information and to get involved.

More details about the opportunity, commitments, and benefits can also be found in this one pager. Click through to get the details.

2021 Freedom Garden Application

Request supplies and materials for a Freedom Garden at your home by completing this form by Friday, May 7, 2021.

Through Freedom Gardens, 50 households in Buffalo will be supported in starting backyard or front-yard raised-beds and container gardens in their own homes at no-cost. If you are a resident of Buffalo living in any of the following zip codes- 14215, 14213, 14211, 14209, 14208, 14207, 14204- you are eligible to receive supplies and materials for a Freedom Garden at your home.

To request supplies and materials for a Freedom Garden at your home, please complete this form by Friday, May 7, 2021.

Food for the Spirit Hiring Support for Black Farmers in NYS

Food for the Spirit is supporting the formation of a NYS Black Farmer Marketing Co-op. In conjunction with that project, we are excited to announce that we are seeking a Communications and Marketing Consultant to work with us this growing season to build community and collective marketing strategies with Black farmers in the Genesee-Finger Lakes Region located in west-central New York State. The person hired for this position will take the lead on creating a visual campaign that provides fresh insight into the experience of Black farmers in the region and connects those farmers to values aligned consumers and markets.

See the Request for Proposal (RFP) online here and share it across your networks. The deadline to apply is Friday, May 21st.

View the RFP for more details on the position and how to apply.

Barriers for Black Farmers’ Success

Photo Credit: Moss Family Fruits & Veggies, Albion NY

Author: Emilie Miyauchi

Co-ops have a long history of facilitating power for rural farmers in the Southern US and globally, but never took deep root in New York State (NYS). It’s past time, and in this era of isolation and crisis of democracy Food for the Spirit is supporting the formation and development of a Black farmer co-op for New York State.

A steering committee composed of NYS Black farmers and stakeholders working to secure food and land sovereignty for BIPOC (Black, Indigenous, People of Color) farmers, met to discuss how a co-op might meaningfully address organizing and infrastructure gaps that have been barriers to Black farmers success.

With only 139 Black farmers of the 57,000 NYS farmers accounted for by the 2017 USDA Census of Agriculture, the steering committee found consensus around the idea of expanding those farmers’ visibility by way of umbrella marketing under a unique brand. 

The next stages of this cooperative project will see through the work of knitting together values, purpose and identity by marketing together. It’s early, but the vision for what can come of this has been brightening the winter.

For more information or to inquire about getting involved, email Rebekah@foodforthespirit.org.